|
London Books
was conceived in 1974 by David E. Carter with the production of a local
businessman's biography. The man's son, who was president of their
company, wanted to honor his father's achievements as company founder.
The gesture was a cherished gift and the book became something more—a
very effective public relations tool for the business.
|
David,
a Clio and Emmy Award winning corporate identity expert, immediately
understood the marketing value of such a product. However, he was
principal of a successful advertising agency at the time and didn't
desire to launch another business venture. Others seemed to have
something else in mind! He was regularly and increasingly-more often
approached to create similar projects.
In
the meantime, David's reputation as a noted authority on graphic design,
logo design, and corporate branding grew. In 1996 Hearst Books
International, now HarperCollins/Collins Design, approached him
requesting six titles a year relative to his field of expertise.
| |
| Enter Suzanna MW Stephens. With a freelance graphic design business of her own, Designs on You!,
Suzanna was contracted to “lend a hand” with David's first book
for his New York publisher. What was indicated to be a one-time job,
developed into an thirteen-year association marked by mutual respect and
personal admiration. Among her many assignments was the creation of
several of London Books’ products.
|
London Books has developed
into a publishing service offering beautiful, four color, large scale,
coffee table books. As a formally-trained designer, Suzanna is able to
offer professional guidance that makes good information
visually interesting as well. Large companies, small businesses, and
even service-oriented institutions have begun to understand the vision David E.
Carter had in the mid 1970s…that a book about where you’ve been, what
you're doing now, and where you're going can be of immense importance
in building a relationship with your clients, employees, and the public
at large.
You can have this invaluable public relations instrument, too! Contact London Books
to discuss how we can work together to create a tangible representation
of you and your history that your recipients will not only keep, but refer to
again and again.
|
|
